Why should I consider equity crowdfunding?



10:45 AM on October 10, 2022

Equity-based fundraising can be a component of any company's capital structure and financing strategy, right next to debt or reinvesting company profits. Round One enables startups and SMEs to access this strategic tool to grow their businesses and ventures.


While it's true that "equity (ownership in your company) is the most expensive thing you can give up" as a business founder, equity also has the potential to grow more valuable in step with your company's value. Debt fundraising usually requires collateral in order to qualify.


Apart from being able to raise funds through crowdfunding, you can:

  • Gain public validation of your product/service
  • Boost your brand awareness
  • Get easier access to broader range of potential investors


Related: Is equity crowdfunding for me?