Do's 🦈

• ✔️ Do wait for  your campaign launch approval before promoting your campaign and the investment details that are part of it!
  • If you get a bit too excited and start trying to do a full scale campaign before approval, you may run into issues with securities regulations.

• ✔️ Do promote your campaign! Social media channels, websites, friends and family, pitch events and other venues, online or offline. Get the word out and start generating interest for your venture.

• ✔️ Do prominently display on any type of promotional material or content:
  • ✔️ The web address to your live campaign page on Round One ⭐ and-
  • ✔️ A reminder to potential investors to course all funding activity through their own registered Round One investor accounts ⭐

• ✔️ Do indicate your affiliation with your company when you participate in communications on your own Discussion board (or in the Discussion sections of other companies as a registered investor)
  • ✔️"Hi there, CEO of Company XYZ here. My company is the best, we're better than Company ABC."
  • 🚫 "Hi there, I don't like Company ABC and I'm totally not a Marketing Representative of Company XYZ." (when in fact, you are 🤨)

• ✔️ Do have frank discussions about material risks to your business or venture. 

• ✔️ Do disclose to Round One when you have compensated third-parties to promote your campaign, this includes promotional materials and paid advertisements.
  • ✔️ Compensated third-party promoters will need to indicate that they are being paid by you when they participate in the Discussion sections of your platform
  • It's the same reason why we want to know when influencers are giving opinions- if their opinions were 🤑 influenced 🤑 by other factors.

Don'ts 🙅

• 🚫 Don't include offering details in promotions outside the platform such as the type, amount or price of securities, or the closing date of the offer period, unless it is clear in the promotional material that investments must be 💸 coursed through the Round One platform.

• 🚫 Don't make guarantees about returns or performance! As a general rule, consider risks to your business and the uncomfortable scenario you might find yourself in when explaining why you didn't hit stated targets. Investors are generally aware and consistently reminded that success isn't guaranteed. That being said, investors still expect a detailed understanding of your challenges, but more importantly, your practical steps to overcome them.
  • 🚫 Your investment in our company will go up 100% by next year!
  • ✔️ If this market and our recorded sales continues to be strong, we've estimated our revenues to double by next year.

• 🚫 Don't make promises that are hard to keep! Ensure claims you make about your business are well supported by data, and/or inidicated as aspirational or prospective.

• 🚫 Don't avoid talking about bad news, you must have frank and transparent discussions wth investors about risks and challenges that have or will materially affect your business plans.
  • ✔️ A major disaster has affected our business operations. We still want to campaign for investments, but we'll have to update our use of proceeds to address this crisis. We appreciate your continued support.

• 🚫 Don't forget about the Campaign Do's!

⭐ We encourage you to always review platform Terms and Conditions to understand thoroughly your obligations with respect to these Campaign Do's and Dont's. When in doubt consult your own legal cousnel, partners and teammates. Failure to comply with some of these Do's and Don'ts may result in campaign suspension as well as violations of Terms and Conditions, securities regulations and applicable laws. The Round One team is always availble to guide you through issues & challenges you encounter⭐